Ever since before we pre-ordered my wife’s first generation Barnes and Noble nook two years ago (probably even two years ago today since it first shipped November 30, 2009), I knew that I wanted an ebook reader that did not use a back-lit screen.
Back then I was aware that Sony and a few other companies already had expensive devices on the market that made use of the e-ink screen technologies I had read about a few years prior in Popular Science, and I had followed the release of the Amazon Kindle closely. This was a technology I knew I would use because I love to read, I love using gadgets, and I can’t read from a back-lit screen for too long before my eyes grow tired. As much as I love reading real books, the fact is that I get lazy about carrying around a whole book. I worry about tearing or creasing pages. And oddly enough, I have a sensitivity issue with paper.
Every once in a while, physical contact with paper is somehow registered as pain on my skin. I always loved to write, but my writing didn’t flourish until I could abandon the pain of resting my palm on paper and take up the keyboard. I have tried using gloves, lotion, petroleum jelly… You name it. Paper hurts my skin. Not all the time, but sometimes it’s so bad it becomes unbearable.
So I knew I needed an ebook reader.
I tend to shun products that quickly dominate a market and garner an almost cult following (ehem: iProducts). I try to promote “the other guys” when it comes to making technology purchases, especially when the difference between the less popular product and the insanely popular product is negligible. And the Kindle had just about become such a product in the months leading up to the release of the nook.
And so when Barnes and Noble announced the nook, I poured over the facts and decided that the nook was a worthy competitor for the Kindle. When my wife expressed an interest in getting a nook or a Kindle, I helped her look at both as objectively as possible. In the end, she liked the openness of the Android platform, the fact that the nook would take the EPUB format, and she even liked that the nook offered competition for the Kindle. She opted for the nook, and we haven’t at any point in time regretted that decision.
So I guess a part of me always assumed I would get a nook. And recently, my desire to read and my desire to avoid touching paper books collided again and I found myself in a Barnes and Noble store holding the newest nook Simple Touch ereader. I loved it. Dark bevel (I heard once that the darker finish helped increase the perceived contrast of the e-ink screen). Slim profile. Compact design. Touch screen. And the price wasn’t bad at $150 (this was a month ago or so, before all the price changes).
I made the decision to get it. I knew that as the holidays got closer prices might go down, and I knew that some of my relatives might send money. I was too poor to just take the thing to the checkout then and there, but I knew I had a nook Simple Touch in my reading future.
It was just a matter of time.
Then Amazon did something crazy. They released an extremely similar product, at a lower price, with an ugly silver bevel. No worries. I still wanted the nook. But the Kindle was cheaper. But the nook had the dark bevel, and I was sure Barnes and Noble would match Amazon’s price soon enough (and I was right). So I stuck with my determination to get the nook.
Then Amazon did something else. They announced the Kindle Owners’ Lending Library. Essentially, it meant that I, as an Amazon Prime member, would have access to hundreds of bestselling books for free. Sure, it’s only one at a time, once a month. But these are not books that can be read for free on the nook. Most of them won’t even be on the library network where you can borrow books for free. And as a slow reader, I appreciate that the new Amazon service doesn’t have a due date. I can borrow the book indefinitely. This is a big deal for me.
But is it worth reading on a device with an ugly silver bevel?
So at this point my decision to purchase a nook wasn’t quite as solid. I had doubts. Also, somewhere in there I realized that the Kindle no longer held a firm, ridiculously popular grip in the ereader market. I realized that I wouldn’t have to feel like buying a Kindle was really just a pitiful cry for social help.
It was time to do what I do best: crunch some numbers.
I have used spreadsheets to analyze many things, and I knew that a spreadsheet could help me resolve this conflict. So I went to my bookshelves at home and wrote down the titles of almost forty of my favorite books that I already own (shamefully, a few of which remain unread). Then I went to my Amazon wishlist full of hundreds of books that have been recommended to me, or that I had planned on purchasing and reading in the future. All in all, I assembled a list of 103 books that were all relevant to my interests.
I decided that whichever service provided the greatest selection of books that I would be interested in reading would win. I put the list of books into the spreadsheet, then began pulling prices from Amazon and Barnes and Noble for the ebook versions.
Keep in mind that I put the spreadsheet together quickly, without doing a bunch of digging around. I went with the price for the first version that popped up, I didn’t do searches for variations or special editions or anything of the sort. I searched, I clicked, I got the price. That was it.
Oh, and I didn’t include expensive ebooks in my average price calculations. To me, any ebook that costs more than $20 should be ignored. If it’s that expensive but you just have to read it, find the hard copy in a library or check ebay.
Behold: MY SPREADSHEET.
I found out a couple of things right away. First, I have spent so much time on Amazon making music, movie, game, and grocery purchases that I am way more comfortable with Amazon than I am with Barnes and Noble. I love going to a Barnes and Noble store in person, but I found their website nearly offensive in some cases. I can’t pinpoint exactly what I found so distasteful, but navigating it felt like trying to ride a bike through a rock garden, even after searching for 103 titles.
Second, and this one is important, I realized that Amazon does digital distribution better than Barnes and Noble. Amazon makes the entire process easier for me. Finding the books I wanted was easier and faster on Amazon, and since I already have an intimate relationship with them, the process for purchasing a book from them was easier (I found this out while trying to get free ebooks as a test of the system).
The results of the spreadsheet war? Amazon had 72 of my target titles in their Kindle library (69.9%) at an average price of $9.35 per title. Barnes and Noble had 63 of my target titles in their nook library (61.2%) at an average price of $9.32 per title. I found one book in the nook library that was less expensive than the version I found on Amazon. There were nine books that I found on Amazon that were not available for the nook. Not a single book from my list was only available for the nook.
All this meant that owning a Kindle would mean having access to all of the books I wanted to read in the nook library, plus some that I wanted to read that I couldn’t read on a nook, and it meant that I would have access to a constantly changing list of bestsellers that I could borrow for free indefinitely, in addition to all of the free books nook and Kindle can access equally (Project Gutenberg, the OverDrive library loaning network, and others).
Even with only a difference of 9 books between the services, a clear winner had emerged for me.
And since aesthetics are never a primary factor in my decision-making process, the Kindle Touch won by a landslide based on the Amazon architecture.
So last week I placed my pre-order, and today Amazon began shipping the devices, a whole week early.
I am very happy with my decision. I would promise a full review after I get it in the mail, but I’m afraid that I will be doing a lot more reading than writing.
- Simplicity, Productivity Boosting, and My Kindle (3 month update)
- Nook Tablet, $99 Nook Touch unveiled by Barnes & Noble (cbsnews.com)
- Amazon Decides To Ship Kindle Fire And Kindle Touch Early (paidcontent.org)
- Amazon Kindle Touch review (engadget.com)