I joined Facebook when it was “The Facebook” and you needed an approved school’s .edu email address to join. I’m talking around six months before it was opened up to all colleges, and then opened up to the public.
I’m not trying to be all hipster on you. I’m making a point. Bear with me.
Back then I only joined because my classmates all joined in a frenzy when our school’s .edu address became accessible in one of that last waves of schools to be added. If I didn’t join, I would have missed out on all the sharing of assignment tips and whatnot on there. Being that I went to an art school, we weren’t sharing answers (since most of our grades were from projects). We really were sharing tips on how to get the uncooperative gouache to work right, or reminders about what the professor would be looking for in the finished project.
Then I quit going to school, Facebook opened up to the public, and I started having problems with Facebook. So I quit using it. In fact, I deleted my account and stayed off the site for two years. Then my coworkers wanted me on there, so I joined up again and resolved to keep it simple. No applications, no “friends” I didn’t really know… I thought I had it figured out (and for the most part, I did).
Though I still doubted whether I really needed it.
Then I did an experiment to see if I really needed my Facebook account and friends. Eventually, I concluded that I could (and should) live without Facebook (mostly for simplicity’s sake).
So these days I watch Facebook (and people on Facebook) with a bemused detachment.
Boy did I have a good laugh at their latest feature: Groups for Schools.
HA! At first I thought it was some sort of joke. But a quick Google search revealed that this is for real. Facebook is actually introducing an exclusivity angle for .edu addresses, rolled out to groups of schools in waves, as though it’s something new. So let me get this straight:
- Introduce exclusive social network for schools.
- Realize everyone wants in and open it up to the whole world.
- Attempt to sell idea of exclusivity again.
- ???
- PROFIT EVEN MORE? Yeah right.
Wow. Are they just trolling college students?
Actually, I’ve seen something like this before. I read about it on the New York Times website a while back. It was a really neat article about how marketing companies pry into our private lives and use psychology to get us to buy and use their products.
When they first got started, it seems Febreze had problems selling a product that eliminated odors. They were actually doing very poorly as a business. However, their researchers (or someone) stumbled upon a woman who actually used their product. When they visited her, they found that she was using it as a finishing touch in her household chores, not to eliminate odors as it was intended to be used.
This crazy lady would make the bed with fresh bedding, then spray some Febreze on it. She’d wash and fold her laundry, then spray some Febreze on it. The bottle said, “eliminates odors!” Yet she was spraying things that already smelled good.
Rather than asking the lady from what height she was dropped on her head as a baby, they asked why she did it. Of course she wasn’t all that sure, but she knew she liked the way it smelled. So the Febreze guys looked at each other in disbelief, returned to the lab, and increased the perfume in their product. Then they turned around and marketed it again.
This time it wasn’t marketed as a product that eliminates odors; it was marketed as a product to make clean things smell nicer: Like a spray-on liquid air freshener that makes things smell pretty. Their commercials showed people doing what that crazy lady was doing: spraying it on things that were already clean.
Eventually the product really took off. This baffles me to no end. But the funny part is, once they were selling really well and making a ton of cash, they changed their advertisements again. They started telling people, “Oh yeah, and our product eliminates odors too.” They actually never removed that feature, but people didn’t care about it at first. After Febreze got big and made that announcement though, people were going, “oh cool.”
Sheesh.
Anyhow, perhaps what Facebook is doing isn’t all that different from what Febreze had to do. Maybe Facebook is trying to get back to its roots.
Or maybe they are just crazy.










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Side Project & Had to Share…
Published September 13, 2008 Family , Projects , Random Thoughts 1 CommentTags: advertisements, chrome, comments, Engadget, Family, favorite, funny, games, Gates, google, Ideas, laziness, Microsoft, Projects, quotes, review, Seinfeld, thoughts, updates, videos
I started a side project that I want you all to know about, but first I got a chuckle out of something that I wanted to share with you.
You may or may not have heard about the new Microsoft ad campaign. They hired Jerry Seinfeld and Bill Gates (remember Gates doesn’t work for Microsoft any more, he’s retired) to do an ad campaign aimed at erasing the bad image Microsoft has of being the devil. The first ad was released earlier this month and I thought it was a good first step but I felt like they should have done a lot more with it (I didn’t laugh even once, which left me wondering why they hired Seinfeld at all). The second ad came out last week and I just got around to watching it today. I laughed out loud at this one and you just have to watch it yourself. I watched it embedded at Engadget, but here it is if you don’t want to click through to their site:
I think it’s an interesting concept and was well executed. I look forward to seeing more of these ads in the future.
Now, for the project I started. I linked to it from here sometime last week and even inserted the feed (you may have noticed it if you visit my page often) in the side bar. The project is called My Favorite Quotes. If you are subscribed to my feed in a reader, I recommend that you subscribe to this new feed at http://ilikethesequotes.wordpress.com/feed/ and if you just stop by my site every once and a while to read what I have written lately, be sure to look at the My Favorite Quotes feed toward the bottom of my side bar.
Here’s the deal: the feed only displays the quotes, not what I write about the quote. What I am not trying to do is start a “quote of the week” service (once I’ve got a few more quotes up, I’ll start doing it once a week or so but over the last few days I have written commentary on four different quotes). The feed only serves up the quotes, but the whole point of the project is that I write my thoughts and commentary about each quote. Thus, if you see a quote that interests you, be sure to click through to the site to see it in context where you can read what I wrote about it and (please) leave your own comments.
Also, the new site has an About this Project page where you can leave quotes you like in the comments and, if I like the quote too, I’ll do a commentary on it.
I hope you at least enjoy the quotes. Many of them are humorous and most of them contain a great deal of wisdom. I also hope you read my comments on the quotes and share your own comments. As always, I am listening and would love to hear your thoughts.
In other news I have rearranged most of the side bar here (at the Mediocre Renaissance Man site) to remove some of the clutter and make the new features easier to notice. I shall have to do more if it is ever going to be a truly efficient place to interact with me, but this is a good step forward.
Work on my game project has slowed, no screeched to a halt. I intend to pick it back up a bit this weekend, but my wife’s patience was wearing thin so I decided to give it a rest. It has been difficult for me, and I am worried that this break may prevent me from ever completing the project. I need momentum to get projects like that one finished, and my momentum is all gone. I will still upload the project even if I never finish it, so you will get a chance to check it out even in its unfinished form. No time frame on that though, it’s just going to happen when it happens.
Also this weekend I plan on writing a more in-depth review of Google Chrome since I have had a while to test it out and gather my feelings. I may not actually get around to writing the whole review this weekend, but expect it by next weekend at the latest.
For all you family readers out there, we have new videos to upload, but we’ll just add that to an already bursting list of “todo” items. Maybe I can start the upload now and let it run while I do other things…
Finally, I have added a page to this site called About You. I recommend you check it out (not a lot of text, I promise).
All in all, I really just plan on relaxing and playing some games with my family this weekend. There’s always a list of at least ten things I’d love to do in a day, and if I get around to just one of them I’m happy. I’m going to go play some SSBB. Later.